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Vine, a defunct but once-popular video app, is back with a new face. Dom Hofman, a Vine co-founder, has launched Byte, an app that’s similar to Vine. Launched just last week, Byte quickly became one of the most downloaded apps, probably due to Hofman’s association...
New research reveals that LinkedIn offers a surprisingly effective channel and that consumers desire short videos and videos that explain and demonstrate brands’ products and services. A new survey from explainer-video company Wyzowl also reveals other information...
While public speaking typically makes people nervous, question-and-answer sessions can terrify even veteran public speakers. Press conferences are especially terrifying since your answers will go far beyond the audience in the room. PR and marketing professionals...
Instagram has introduced a new feature designed to help brands promote user-generated content and boost the popularity of its Stories format. The @ symbol appears if your account has current mentions in other users’ public Stories. The new feature displays the total...
Corporations and government agencies often issue Requests for Proposals (RFPs) to select PR agencies and other PR services. But here’s an eye-opener: Most agencies loathe RFPs. They’re time-consuming, cumbersome and expensive. They rarely result in new clients....
