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The Houston Astros may have won the 2017 World Series, but the team lost the public relations ballgame following revelations they used an illegal sign-stealing scheme that season. Major League Baseball suspended the Astros team manager and general manager and...
Many businesses, and some PR pros, turn to press release distribution services to disseminate their news and publicize their activities. They expect extensive media placements and improved search engine results from scores of backlinks. But many experienced PR pros...
Wells Fargo continues to suffer PR consequences from its long-running saga involving unrealistic sales quotes and fake customer accounts. Most recently, Wells Fargo agreed to pay $3 billion to resolve criminal and civil cases. Between 2002 and 2016, the bank...
Social media can be an excellent tool for building relationships with journalists, bloggers and social media influencers, but it comes with its own unwritten rules of etiquette. PR and marketing pros who don’t follow those accepted practices will almost certainly...
The fastest-growing companies in the US understand the importance of social media marketing for business success, but many risk dire consequences due to their lack of media monitoring, new research reveals. The Center for Marketing Research at the University of...
