by Susan Kennedy | Apr 20, 2020 | Guest Post
Finding the best messaging apps for your PR and marketing efforts can seem daunting at first. So many options are available and each has different features and potential applications. Where do you start evaluating? You can’t try them all. My assessments of the...
by Arthur Solomon | Apr 17, 2020 | Guest Post
As someone whose first job in public relations was with a political agency involved in campaigns ranging from local to presidential ones, I’ve always recommended paying attention to political happenings to obtain lessons not learned in communications schools. Nothing...
by Michael Kling | Apr 16, 2020 | Crisis Communications
Public relations experts and other commentators point to New York Gov. Andrew Cuomo’s COVID-19 communications as an example of how leaders should speak to the public during a crisis. Business leaders and PR professionals can examine Cuomo’s press...
by William Comcowich | Apr 15, 2020 | Fake News
Celebrities, politicians and others with large social media followings have become instrumental in spreading fake news about coronavirus, new research reveals. While ordinary people may initiate most misinformation, influencers substantially boost fake news when they...
by Michael Kling | Apr 14, 2020 | Nonprofits
COVID-19 has forced nonprofit organizations to cancel all-important spring fundraising events. In addition, donors worried about their own financial predicaments have reduced contributions. Fundraising shortfalls this year may approach, or possibly even exceed, the...
