by William Comcowich | Apr 13, 2020 | Marketing
Webinars are an effective yet underutilized marketing technique. Webinars can overcome geographic and time constraints, educate customers, generate qualified leads, and establish your organization as an authority in its industry. With many people working from home and...
by Kim Melillo | Apr 13, 2020 | Guest Post
You likely know how to write a press release and pitch it to journalists to gain the earned media placements you’re after, but there are other worthwhile options. In today’s technological age, it’s wise to use every avenue that’s available to spread your...
by Michael Kling | Apr 10, 2020 | Internal Communications
As the coronavirus disrupts business operations, employees are eager for information. Both employees working from home and those still working in factories, stories and other sites want to know how the economic calamity will impact their companies, their jobs, and...
by William Comcowich | Apr 9, 2020 | Internal Communications
Announcing layoffs is unpleasant in normal times. It’s especially difficult during the current COVID-19 pandemic. Managers may worry about their own jobs and financial security and perhaps their own health. They may worry if their organization will survive....
by William Comcowich | Apr 8, 2020 | Digital Marketing
The coronavirus pandemic has upended the lives of millions, including PR and marketing professionals. With group gatherings banned and employees working from home, most people are spending more time online, more time on social media and more time reading news online....
