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As CEOs scrambled to handle major economic disruptions caused by Covid-19, their responses to the epidemic changed consumer sentiment towards their corporations and themselves. In some cases, sentiment toward CEOs fell dramatically. In other instances, CEO reputations...
As businesses across the country prepare to reopen, public relations teams are preparing for numerous challenges. All businesses should create plans to address potential PR crises and specify protocols to address different reopening scenarios. “As economies are...
Covid-19 has accelerated the long-term trend of freelancing. Growing numbers of American workers, including those in public relations, have embraced freelance work, also called gig jobs. About 57 million Americans were freelancing in late 2019, according to the...
Dwell time is becoming an increasingly valuable metric for marketing and SEO. Signaling the growing importance of dwell time, LinkedIn recently added the metric to its newsfeed algorithm. Analyzing members’ dwell time led to useful insights that allowed the network to...
LinkedIn polls offer a new way to boost engagement on the professional network. LinkedIn positions the new feature as a “quick, easy and fully-virtual way to solicit feedback from your network via our new polls feature.” To create a poll, click the “Create...
