by William Comcowich | May 11, 2020 | Marketing
As the coronavirus burst on the scene and states ordered communities into lockdown, most organizations fired off emails to customers and employees. Companies, nonprofits, educational and health organizations and government agencies sought to inform and reassure their...
by Michael Kling | May 11, 2020 | Social Media Measurement
Marketers are not improving their ability to measure social media ROI. That’s just one of the findings from the just-released 2020 Social Media Marketing Industry Report from Social Media Examiner. Only 35% of marketers agreed they were able to measure their...
by Michael Kling | May 8, 2020 | Marketing
Of all communications sectors, B2B marketing and PR may have suffered the greatest impact from Covid-19. B2B marketing and PR people rely greatly on conferences, trade shows and other networking events to generate leads and boost awareness. With those in-person events...
by William Comcowich | May 7, 2020 | Marketing
Birthdays offer superb PR and marketing opportunities, especially on Facebook with its precise targeting ability and extensive user data. In fact, Facebook advises marketers consider the occasion a “birth week.” People are 1.84 times more likely to celebrate a...
by Michael Kling | May 6, 2020 | Social Media Marketing
User-generated content (UGC) – the comments, images and videos that customers post on social media — offers an excellent marking strategy in ordinary times. During the Covid-19 epidemic, UGC offers a near ideal solution to today’s unusual marketing challenges....