by Arthur Solomon | May 18, 2020 | Guest Post
Today’s young PR practitioners might find it hard to believe. But take it from someone who has been in the PR circus for many years: PR practitioners once could stay at an agency for many years, sometimes as long as they wanted to, if their work was satisfactory. I...
by Daniel Page | May 15, 2020 | Guest Post
Virtual private networks (VPNs) have undergone something of a renaissance over the past several years. As general awareness of digital privacy and cybersecurity has increased, people increasingly use VPNs to stay safe online, protecting both their identity and their...
by William Comcowich | May 14, 2020 | Influencer Marketing
In the past, PR and marketing professionals and their influencer partners reached informal agreements through email or messaging apps. Larger influencer marketing budgets, more attention from regulators, and well-publicized PR mishaps have prompted companies and their...
by Michael Kling | May 13, 2020 | Facebook
Facebook remains the dominant social media marketing channel even while marketers stray away from the platform. Almost all marketers surveyed have a presence on the platform, and half plan to increase their Facebook organic activities, according to the 2020 Social...
by William Comcowich | May 12, 2020 | Media Relations
Covid-19 has greatly accelerated the trend to remote TV interviews. Media interviews are now more likely than not to be completed remotely via Zoom, Skyp, FaceTime or other video conference app than in person. “There was once a time when a journalist would scoff...
