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Nonprofits face increasing pressure to prove how their efforts make an impact. Donors, including grantors and foundations, want to know how effectively nonprofits are using their money. That’s one reason why measuring ROI is more important than ever for...
Employee motivation has gotten more problematic in the work-from-home era brought on by the Covid-19 pandemic. While the task of motivating workers falls largely to direct supervisors, communicators in PR and marketing can play an important role. Scope of the Problem...
Blogs are now a recognized and important PR channel. Depending on your niche, blogger outreach may be as important as or even more important than media relations. Most consumers view blogs as trustworthy sources for product research; most communications pros recognize...
The results of a well-planned survey often generate stunning media placements. Many news outlets eagerly publish B2B or B2C survey results. Controversial survey results often garner even greater media coverage. Some survey reports, however, gain little or no...
Press releases, once a mainstay of public relations, have largely fallen out of fashion in some PR circles. Many PR pros criticize them as an antiquated tool. They’re full of long-winded pronouncements, corporate jargon and vacuous quotes, they say. Worst of...
