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The Crucial Role of Employee Communications in Successful Reboarding after Covid-19 Shutdowns

by Michael Kling | Jun 12, 2020 | Internal Communications

The Crucial Role of Employee Communications in Successful Reboarding after Covid-19 Shutdowns Business executives typically speak about onboarding new employees, but as millions of workers return to offices over the coming months, reboarding will be top of mind. Only 10% of communications executives and senior leaders had done extensive planning for the return...

Facebook News Tab May Increase News Consumption & PR Impact

by Michael Kling | Jun 11, 2020 | Facebook

Facebook News Tab May Increase News Consumption & PR Impact Facebook has introduced its news section to all US users, a move that could have significant implications for PR and news consumption. For PR, the value of earned media placements in mainstream publications escalates with distribution on Facebook. Corporate PR and...

Covid-19 Reopening: Wary Employees Want Strong Health Protections & Clear Communications

by William Comcowich | Jun 10, 2020 | Internal Communications

Covid-19 Reopening: Wary Employees Want Strong Health Protections & Clear Communications Most employees are leery about returning to work and want employers to place a priority on safety and employee communications, a new Institute For Public Relations survey reveals. As people return to work, communicating the organization’s safety precautions and...

How Business Can Combat Racism – How PR Professionals Can Lead

by William Comcowich | Jun 9, 2020 | Public Relations

How Business Can Combat Racism – How PR Professionals Can Lead Almost all companies it seems expressed their outrage at the death of George Floyd and announced their stance against racism. Some statements were vague, vacuous and even trite. Companies and individuals can take more meaningful actions to fight racism than merely...

How PR Pros Benefit from Performing Pro Bono Work

by William Comcowich | Jun 9, 2020 | Public Relations

How PR Pros Benefit from Performing Pro Bono Work Public relations professionals can benefit in many ways from donating their services pro bono – that is, at no cost — to not-for-profit organizations. While lawyers typically come to mind when people think of pro bono work, both PR agencies and individual PR...
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