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On April 17, on this website, I wrote a column titled, The Dangers of Press Conferences in Public Relations. This follow-up column details more lessons that PR people can learn from the President Trump and Governor Cuomo pressers. It’s often said from the bad, good...
[Editor’s Note: Voice search, Alexa skills, and Google Assistant have emerged as a key elements in marketing and PR for many brands. This guest post by the former head of product at Amazon Alexa provides a technical perspective on concepts of designing...
Explaining complex information may be one the toughest challenges PR, marketing and corporate communications face – whether writing an article or giving a presentation. You might have a strong concept and data to support your argument, but your work is pointless if...
Selecting a PR agency is like picking a spouse. The right decision can lead to a happy long-term relationship. Unlike finding a spouse, however, finding an agency doesn’t require falling in love. It just requires identifying an agency that’s a good fit with your...
While many PR agencies bemoan responding to requests for proposals (RFPs), submitting RFP responses can win new clients and generate significant revenue. PR and advertising agencies on average win the highest percentage of RFP bids (63%), followed by legal services...
