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Most Americans now consider disinformation one of the most serious issues facing the country, new research reveals. Many also believe major corporations and public relations professionals should be responsible for combating the spread of disinformation. Sixty-one...
Many public relations professionals post content, retweet and reach out to journalists on Twitter, but many may not take advantage of Twitter Lists. Twitter Lists can help find essential news, monitor Twitter for potential crises, and develop relationships with...
Business managers will likely be relieved to learn that the typical corporate insurance policy can cover costs for PR crisis management. The costs for crisis communications may be relatively small compared to the potential reputational damage, loss of customers and...
Generation Z, typically defined as those born after 1997, will have an enormous impact on public relations and marketing strategies as they gain purchasing power. Generation Z surpassed millennials in population in 2019, making up 32% of the world’s 7.7 billion...
Communications professionals typical consider return on investment (ROI) as the ultimate metric for measuring their PR and marketing campaigns. Some experts, however, recommend dropping ROI in favor of return on time (ROT), or at least including staff time in PR and...
