by Michael Kling | Aug 7, 2020 | Video Marketing
Both marketers and consumers now favor video more than other forms of content, including blogs, infographics and ebooks, according to HubSpot’s 2020 State of Marketing Report. While video has been around for decades, consumer video-viewing preferences and...
by William Comcowich | Aug 6, 2020 | Social Media Monitoring
Healthcare organizations have found that social media listening provides a potent tool during the Covid-19 epidemic. Pharmaceutical companies, hospitals and other healthcare organizations are tapping social media monitoring and measurement to bolster Covid-19...
by William Comcowich | Aug 5, 2020 | Twitter
PR and marketing people regularly turn to Twitter to increase awareness of their brands and engage customers. Some campaigns manage to touch emotions and reach customers much better than others. Brands can examine these leading campaigns for examples of how to improve...
by Michael Kling | Aug 4, 2020 | Influencer Marketing
B2B marketers see great value in influencer marketing, but many lack the resources to seize the full benefits of the strategy. Finding the right influencers and crafting and executing influencer marketing plans pose challenges, according to the 2020 State of B2B...
by William Comcowich | Aug 3, 2020 | Fake News
People who obtain their news mainly from social media are less knowledgeable about current events and more likely to be hoodwinked by fake news reports, a new study from Pew Research Center reports. About one in five American adults say they rely mostly on social...