by Michael Kling | Sep 18, 2020 | Digital Marketing
Interactive content offers a powerful tool to gain and maintain attention and engagement. Viewers interact with interactive content, as the name implies, rather than passively consume it as they would read a blog post or white paper. Common forms of interactive...
by William Comcowich | Sep 17, 2020 | Influencer Marketing
A new kind of influencer fraud has emerged that might be far worse than purchasing fake followers, likes or engagement. The tactic defrauds both sponsors and followers. According to influencer marketing service Carusele, certain influencers promote contests for cash...
by William Comcowich | Sep 16, 2020 | SEO
Marketers, PR and SEO experts generally view Google as synonymous with “search engine.” When they talk about optimizing content or websites for search engines, they usually mean optimizing for Google. It’s true that Google dominates web searches. But PR, marketing and...
by Michael Kling | Sep 15, 2020 | Public Relations
Companies generally consider PR agencies seeking outside help for their public relations needs, but independent PR consultants and coaches sometimes provide better options. While not all PR agencies provide all services, agencies can typically manage the full range of...
by Manuel Fornillos | Sep 15, 2020 | Guest Post
Sending emails is an indispensable way to reach clients. Email marketing is 40 times more effective as a customer acquisition strategy than relying on Facebook or Twitter. As such, it remains a crucial marketing tactic. Unfortunately, only a few understand how to reap...
