by William Comcowich | Sep 24, 2020 | Public Relations
Artificial intelligence (AI) poses one of the greatest ethical challenges of our times. And, among others, public relations professionals stand as the interlocutors, decoders and interpreters between AI technicians and the public. PR pros have the task of explaining...
by Michael Kling | Sep 23, 2020 | Marketing
Only 13% of B2B marketers rate their ability to measure and analyze marketing performance as above-average, while 40% believe their measurement ability needs improvement, new research reveals. Another 33% rate that ability as average and 14% call it poor or...
by Michael Kling | Sep 22, 2020 | PR Measurement
PR has traditionally found it difficult to find the numbers that justify their work to management, measure their contribution to the bottom line and gauge the effectiveness of their various strategies. Measuring PR efforts is now mandatory if PR is to protect its...
by William Comcowich | Sep 21, 2020 | Public Relations
PR pros read plenty of advice on being interviewed by the media but little on how to interview others. Interviewing others for PR articles is an often neglected, underdeveloped skill in PR. Few if any PR schools include interviewing in their curriculum, and...
by William Comcowich | Sep 21, 2020 | Instagram
Instagram hopes to knock off TikTok with Reels, its new video feature. An obvious copy of TikTok, Reels features 15-second video clips that users can overlay with audio and special effects and share with others on the network. After enjoying an explosion in...
