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A large budget makes it easier to obtain substantial media exposure and measure the results of PR and marketing. But most organizations don’t have millions (or even thousands) to spend on media measurement. Most nonprofit organizations, start-ups and small businesses...
Economic damage caused by the Covid-19 pandemic increases the importance of PR measurement and evaluation. With corporate revenues down across the board and budgets under scrutiny, PR must prove its value to company management to defend its budgets, according to new...
You may have seen them before. Probably on your LinkedIn feed. Each sentence is its own paragraph. Each paragraph is one sentence. They’re filled with personal stories. People call these things broetry. This is an example of a broem. While single-sentence...
Organizations are increasingly employing social media listening for public relations, marketing, competitive intelligence, customer service and product development. A growing number of successful use cases, better monitoring and measurement tools, and better...
Web scraping – copying and indexing contents from web sites — is always a tricky issue to discuss, as there’s a significant grey area between good robot (bot) activities and malicious ones. Legitimate web crawlers, like Googlebot, can benefit websites. Other...
