by William Comcowich | Dec 21, 2020 | Public Relations
Convincing employees to accept Covid-19 vaccinations may become the most critical internal communications task of 2021. In a herculean effort, pharmaceutical companies will soon distribute vaccines to the public. Medical experts say 75% of the public must be...
by William Comcowich | Dec 18, 2020 | Public Relations
Your positioning statement creates the foundation for all your organization’s communications across all media. It provides focus and direction and ensures that content is consistent. Without a positioning statement, PR can resemble a person groping aimlessly in the...
by William Comcowich | Dec 17, 2020 | Crisis Management
The recent data security breaches of multiple federal agencies highlight the ongoing threat of cyber attacks and breaches. Hackers with suspected ties to Russia gained access to government systems through third-party vendor SolarWinds. Up to 18,000 SolarWinds...
by William Comcowich | Dec 16, 2020 | Media Monitoring
Although more companies and nonprofit organizations now use media monitoring and measurement, many don’t gain its full benefits. Not following recommended best practices when setting up search parameters or analyzing results can produce confusing results or bog down...
by Sergey Aliokhin | Dec 16, 2020 | SEO
Everyone wants to create content that ranks high on Google’s search results for specific keywords. By producing such content, you’ll get more traffic to your site, and the more traffic you get, the more people will see the service or product you offer. But...
