by William Comcowich | May 30, 2018 | Social Media Marketing
Traditional selling channels are practically obsolete. People now rarely answer phones calls from strangers or open emails that they know are sales pitches. Most customers now research companies and their products extensively online and are already well-educated about...
by William Comcowich | May 29, 2018 | Press Releases
The press release may need to evolve or die. That’s quite a statement from someone who has strongly supported the use of news releases as a PR tool. But, new research shows that journalists overall hold a dim view of press releases. About half of journalists surveyed...
by William Comcowich | May 29, 2018 | Marketing
You’ve likely received a plethora of emails from companies requesting you to consent to receive their email newsletters or other email promotions – even though you had previously agreed to opt in. They want to be sure they’re meeting the General Data...
by William Comcowich | May 24, 2018 | Instagram
Instagram officially introduced a new feature that allows users to reshare Instagram posts, greatly increasing the app’s value as a PR and marketing tool. The feature allows companies to reach larger audiences, gain new followers and increase awareness of their...
by William Comcowich | May 22, 2018 | Data Analytics
The number of data analysts on marketing teams has boomed in recent years as companies recognize the potential benefits of data analytics. But many organizations frequently under-utilize their data scientists. Skilled data scientists and other leading analysts spend...
