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William Comcowich, Author at glean.info - Page 109 of 320

Is the Press Release Fading as a PR Tool?

Is the Press Release Fading as a PR Tool? The press release may need to evolve or die. That’s quite a statement from someone who has strongly supported the use of news releases as a PR tool. But, new research shows that journalists overall hold a dim view of press releases. About half of journalists surveyed...