by William Comcowich | May 7, 2018 | Crisis Management
Corporate communications departments frequently conduct employee surveys to monitor employee sentiment and improve corporate culture. The recent Nike PR crisis shows just how powerful surveys can be in exposing potential problems such as a dysfunctional corporate...
by William Comcowich | May 1, 2018 | Instagram
Instagram Stories offers an incomparable PR and marketing tool. It’s an almost essential marketing method for brands targeting customers in their 20s. The Instagram Story feature lets you share photos and videos, but posts vanish after 24 hours unless added to...
by William Comcowich | Apr 30, 2018 | PR Measurement
While data from media monitoring and measurement allows public relations professionals to uncover valuable insights and demonstrate PR’s importance to their organization, inaccurate or corrupted data can lead to wildly incorrect conclusions. Clean data is...
by William Comcowich | Apr 26, 2018 | Data Analytics
PR and marketing teams gather vast amounts of data. They spend vast amounts of time analyzing numbers, tracking metrics and reporting findings. They’ve learned that collecting data and tracking metrics might be easier than finding actionable insights in the...
by William Comcowich | Apr 25, 2018 | Fake News
Combatting fake news is complicated. Even defining fake news is challenging. Misinformation and disinformation comes in a variety of flavors from a range of actors with different motivations. Researchers are striving to learn why people share fake news articles...
