by William Comcowich | Apr 24, 2018 | Social Media Monitoring
Social media networks typically offer their own analytics. PR and marketing professionals can peruse those native analytics to view metrics such as impressions, shares and likes. Relying solely on those native analytics does pose disadvantages. Networks Calculate...
by William Comcowich | Apr 24, 2018 | Crisis Management
New research reveals that even corporations with strong reputations face difficulties recovering from a PR crisis. Researchers at the University of Kansas analyzed the prior reputations of corporations that suffered a PR crisis and how quickly they recovered their...
by William Comcowich | Apr 23, 2018 | Social Media Marketing
Reddit has robustly increased its user base and improved its advertising options, drawing new attention from PR and marketing. Reddit says it now has about as many monthly users as Twitter: 330 million. While Twitter has struggled to attract users, Reddit increased...
by William Comcowich | Apr 20, 2018 | Instagram
While Facebook gained most of the headlines (and Congressional attention) lately, its image-centric Instagram app has quietly introduced features to improve its service for both users and brands. Instagram’s anticipated “regram” feature may be the...
by William Comcowich | Apr 19, 2018 | Public Relations
Recent actions by White House spokespeople demonstrate what can happen when PR and lawyers fail to communicate. PR and marketing veteran Paul Maccabee cites two PR blunders by White House spokespeople that inadvertently sabotaged the White House legal strategy. One...
