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A PR crisis typically involves employee mistakes or malfeasance, natural or manmade disasters, or regulatory actions. The Tide Pod Challenge demonstrated how young consumers intentionally misused a company’s product and created yet another kind public relations...
In an effort to crackdown on bots and spam, Twitter has banned simultaneous tweets of identical content across multiple accounts. The use of multiple accounts is one of the most common spam violations. Tweeting across multiple accounts is a common trick used to...
Standard PR and marketing tools such as white papers, case studies and thought leadership articles don’t engage audiences. But webinars do — when done well, said Mark Bornstein, vice president of content marketing at webinar marketing platform ON24....
Limited budgets and proving their value or ROI to their business are the biggest challenges facing public relations professionals, according to a survey by Job of the Week (JOTW) in partnership with Sword and Script Public Relations. The combination of tight budgets...
Writing remains central to public relations. Good writing remains the essential PR skill despite the rise of social media and data analytics. PR pros dedicate substantial time and resources to craft blog posts, thought leadership articles, news releases and other...
