by William Comcowich | Jan 24, 2018 | Public Relations
Consumers and business leaders are demanding that corporations contribute more to society. Corporate communications professionals can play a leading role in advocating and promoting their organization’s contribution to society. Laurence D. Fink, founder and...
by William Comcowich | Jan 23, 2018 | PR Measurement
PR measurement guru Katie Paine, CEO of Paine Publishing, offers media measurement predictions for 2018 in her latest article in the The Measurement Advisor newsletter. These are three of leading predictions along with supporting research and commentary. More...
by William Comcowich | Jan 23, 2018 | Marketing
As excitement builds ahead of the Winter Olympic Games that run from Feb. 9 to 25 in PyeongChang, South Korea, PR and marketing professionals may be thinking about campaigns linked to those Olympics. Experts urge them to think again. The United States Olympic...
by William Comcowich | Jan 22, 2018 | Facebook
Facebook’s recent announcement that it will show fewer posts from media publishers and brands caused dread among marketers. Some described their reaction as alarm. Facebook CEO Mark Zuckerberg said the news feed will prioritize posts from personal contacts over...
by William Comcowich | Jan 19, 2018 | Marketing
The popularity of social messaging apps has increased tremendously the last couple of years. More people now use the top four social messaging apps (WhatsApp, Messenger, WeChat, and Viber) than the top four social media apps (Facebook, Instagram, Twitter, and...
