by William Comcowich | Jan 18, 2018 | Twitter
Twitter bots have proliferated into an epidemic. The automated accounts annoy real Twitter users, spread fake news, and artificially bring topics to public attention. They also disrupt PR and marketing campaigns. Estimates vary, but some research says bots represent...
by William Comcowich | Jan 16, 2018 | Marketing
Out of all the gadgets displayed at the Consumer Electronics Show (CES) last week, smart speakers like Google Assistant and Amazon Alexa drew the most interest. Commentators advise marketers to hear the message: Smart speakers and other connected, voice-controlled...
by William Comcowich | Jan 16, 2018 | SEO
The new Google Search Console brings a significant improvement to search analysis. Search engine optimization (SEO) professionals and webmasters will be able to more easily analyze their website search standings and resolve issues. PR and marketing professionals will...
by William Comcowich | Jan 15, 2018 | Public Relations
Businesses will spend more on public relations as they recognize its value. Most marketers plan to increase internal staffing and overall spending on public relations over the next five years, according to a report released last year from the Association of National...
by William Comcowich | Jan 12, 2018 | Facebook
Facebook is testing a new section for local news, events and announcements. If Facebook introduces the section to all users, public relations and marketing for local businesses will gain an important new venue. Even PR and marketing teams that don’t typically...
