by William Comcowich | Nov 14, 2017 | Crisis Management
Netflix’s PR crisis with Kevin Spacey offers several lessons for other companies. After allegations Spacey made sexual advances toward a 14-year-old boy in 1986, Netflix almost immediately dropped Spacey from the popular House of Cards program. Netflix and its...
by William Comcowich | Nov 13, 2017 | Marketing
A sea change in consumer behavior has been underway and it holds enormous repercussions for PR and marketing. People are spending less on what economists call durable goods such as cars, sofas and refrigerators. Apparel purchases have also dropped, much to the dismay...
by William Comcowich | Nov 10, 2017 | Social Media Measurement
Despite widespread measurement, many organizations remain uncertain about the business value of social media, reveals a new study by Alitmeter Group, “Beyond ROI Unlocking the Business Value of Social Media.” Out of the more than 400 social media leaders...
by William Comcowich | Nov 9, 2017 | Twitter
It’s official. Twitter has doubled its maximum character limit from 140 to 280. While PR and marketing experts give the 280-character limit mixed reviews, many are probably eager to try longer tweets, or at least stop worrying about exceeding Twitter’s...
by William Comcowich | Nov 8, 2017 | Public Relations
The mainstream news media has retained its reputation despite the proliferation of fake news, but the reputation of social media has suffered. Efforts to brand mainstream news media as fake news have largely failed. Traditional print and broadcast news sources have...
