by William Comcowich | Oct 18, 2017 | Facebook
Facebook Workplace has introduced multi-company groups that allow users to include people from other organizations. The feature represents an important step in Facebook’s effort to become a business communications platform. Multi-company groups let PR and...
by William Comcowich | Oct 17, 2017 | Podcasts
After years of predictions of a business podcasting boom, corporate podcasting is finally coming into its own as a PR and marketing tool. More companies are launching podcasts. Even small to mid-sized organizations are experimenting with the format. Because of...
by William Comcowich | Oct 16, 2017 | Media Monitoring
Broadcast media monitoring provides PR agencies a competitive advantage that helps attract and retain clients. Television remains the most influential news medium. Almost all American households own at least one television, and about 50 percent of Americans obtain...
by William Comcowich | Oct 16, 2017 | Public Relations
Communications professionals have long advocated simple and clear language. They urge corporate executives to eliminate jargon, long-winded phrases and complex sentences. New research now provides them with ammunition to shoot down language that obfuscates. A study by...
by William Comcowich | Oct 13, 2017 | Public Relations
Many public relations professionals resist adapting new technologies and new ways of doing business. Instead, PR personnel continue to rely on what they’re accustomed to. Old-school communications tools remain dominant. That’s the unfortunate conclusion of...
