by William Comcowich | Oct 5, 2017 | Video Marketing
Large media publishers including Mic, Fox Sports and Vocativ have pivoted to video. They’ve decreased their number of text articles and to post more videos. Since video productions cost more than writing articles, their costs spiked. And surprisingly, their...
by William Comcowich | Oct 4, 2017 | Media Relations
Journalists have embraced data journalism. That fondness for data-driven stories offers public relations teams a sizable opportunity. PR pros can gain media placements by immersing themselves in data public relations – telling stories based on data. With public trust...
by William Comcowich | Oct 3, 2017 | Crisis Management
The Wells Fargo scandal has increased the public’s distrust of big banks, a new survey reveals. The finding shows a competitor’s PR crisis can impact the reputations of other companies in the same industry. Americans trust big banks even less than...
by William Comcowich | Oct 2, 2017 | Twitter
Twitter may end its distinctive 140-character limit and double the maximum allowed characters for tweets. The micro-blogging service is testing a 280-character limit with a small group of users. The character limit is a major cause of frustration for people tweeting...
by William Comcowich | Oct 2, 2017 | Journalism
Print magazines are going the way of the dinosaurs. They’re struggling financially and are disappearing in droves. That’s the common assumption anyway. Without print magazines, PR would be deprived of a valuable media outlet. Magazines can be especially...
