by William Comcowich | Sep 15, 2017 | Pitching
Press releases remain one of the mainstays of public relations. News releases can produce many positive placements. Sometimes they prompt reporters to write articles that have little or no resemblance to the news release, but still result in favorable publicity....
by William Comcowich | Sep 13, 2017 | Facebook
Facebook asserts that it can reach more young people in the U.S. than live the country. A Pivotal Research analyst discovered that Facebook’s Ad Manager claims to reach 41 million 18- to 24-year-olds in the U.S. That’s remarkable considering census data...
by William Comcowich | Sep 13, 2017 | Public Relations
While fake news attracts much attention, fake research is also increasingly common. “We’ve seen a rise in research, especially through clickbaits on digital media, that’s widely shared and touted as fact, but it’s based on bad science or poor methodology,” said Dr....
by William Comcowich | Sep 12, 2017 | Crisis Management
The Equifax data breach revealed last week was one of the worse data breaches ever, and the company’s response may be one of the worst crisis management reactions ever, or at least in recent times. The Equifax reaction violated several rules of PR crisis...
by William Comcowich | Sep 12, 2017 | Data Analytics
Marketing analytics are influencing more business decisions, but most firms lack the talent to make the best use of the data, a new survey reveals. While marketing analytics are employed in 37.5 percent of business decisions, only 1.9 percent of firms say they have...
