by William Comcowich | Jul 17, 2017 | Influencer Marketing
Animals are showing they can be exceptional social media influencers. They offer several natural advantages over humans. They gain followers and produce enormous numbers of comments, likes and shares more easily than humans. People are naturally attracted to photos of...
by William Comcowich | Jul 17, 2017 | Twitter
Twitter Moments can offer a valuable PR and marketing tool. Twitter started collecting trending tweets in its Moments tab in 2015 and began allowing all users to create their own Twitter Moments last fall. The feature allows users to gather and organize related tweets...
by William Comcowich | Jul 13, 2017 | Influencer Marketing
While many brands generate excellent results through influencer marketing, some have been scammed by fake influencers. Companies may pay top influencers thousands of dollars for a single post. Even mid-level influencers make a healthy living. That powerful pecuniary...
by William Comcowich | Jul 11, 2017 | Social Media Monitoring
Social media monitoring is one of the most critical factors determining executives’ satisfaction with their PR firms, new research reveals. Business executives see only earned media services and developing earned media coverage as more important, according to...
by William Comcowich | Jul 11, 2017 | Blogging
The Wall Street Journal’s announcement that it is closing eight blogs may be perceived as a sign of the demise of blogs. That perception is mistaken. The closure is more a reflection of the newspaper blogs inability to generate revenue and profit than it is of...
