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The End of Interruptive Advertising – The Rise of PR Strategies

by William Comcowich | Jun 19, 2017 | Public Relations

Intrusive online advertising is under attack by Google and Apple. Early next year, Google’s Chrome and Apple’s Safari browser will add new ad-blocking features. Their moves increase the importance of owned and earned media – and native advertising as well....

How to Grow Sales through Social Media Listening

by William Comcowich | Jun 16, 2017 | Social Media Monitoring

Many businesses promote themselves on social media. Promotions on social media have become common. Almost all businesses larger than mom and pop outfits maintain a presence on at least one social network. Yet relatively few business use social media to identify...

Instagram Marketing: How to Gain Followers, Engagement and Customers

by William Comcowich | Jun 15, 2017 | Instagram

Instagram boasts more than 700 million users and counting. It gains millions of new users every month. Due to its ongoing rapid growth, Instagram has joined the ranks of Facebook, Twitter and LinkedIn as major social media networks. As marketers and small business...

Survey Reveals Large Gap in PR Leadership Ratings

by William Comcowich | Jun 13, 2017 | Public Relations

Top leaders in public relations rate their performance much more highly than their followers, a new survey reveals. Women in PR rate leaders lower than men. Women also tend to feel less trust in their organization and its culture, and have less job satisfaction,...

Will Slack Revolutionize Internal Corporate Communications?

by William Comcowich | Jun 13, 2017 | Internal Communications

If you’re like most people, you probably feel overwhelmed by email messages at work. An average office employee receives 304 e-mails per week and checks the inbox 36 times an hour, according to a study from Attlassian. The loss of productivity from dealing with...
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