by William Comcowich | Jun 6, 2017 | Marketing
Customer testimonials bring credibility, authority – and more customers. Good testimonials are more powerful than any advertisement or other piece of marketing or PR content. Obtaining good ones can be difficult. Some testimonials are better than others. Many...
by William Comcowich | Jun 5, 2017 | SEO
Many brands eagerly seek relationships with social media influencers. They want the influencers to recommend their products to their huge numbers of followers who, at least hopefully, respect the influencers’ product approvals. Some brands pay celebrities and others...
by William Comcowich | Jun 2, 2017 | Measurement
A new survey of chief communication officers reveals that the executives place a priority on analytics, but measurement practices sometimes fall short. Most communication leaders oversee key performance indicators or metrics (KPIs) that were once strictly the prevue...
by William Comcowich | Jun 1, 2017 | Digital Marketing
The Internet Trends 2017 report from Mary Meeker, a venture capitalist and partner at Kleiner Perkins Caufield & Byers, is one of the most anticipated and comprehensive documents in the technology and media sectors. Over 350 pages long, the report delves into...
by William Comcowich | Jun 1, 2017 | Social Media Marketing
Pinterest has gained marketers’ attention. Within the past year, the image-based network has rolled out new offerings such as search-based ads, upgraded promoted videos with autoplay, and a Lens app that identifies objects with a camera and locates similar...
