by William Comcowich | May 2, 2017 | Facebook
Facebook’s efforts to combat fake news, misinformation and other forms of misuse may impact marketing efforts on the social media network. Facebook marketers may see a sudden drop in likes that could impact the reach of their posts. Facebook’s crackdown goes beyond...
by William Comcowich | May 1, 2017 | Twitter
Twitter continues to struggle financially. Its finances have deteriorated. Advertising has not gained momentum. Investors have expressed displeasure. An acquisition is possible in the near term. Its demise is possible in the long term. It has already descended into...
by William Comcowich | Apr 28, 2017 | Crisis Management
Interviews with almost two dozen leading chief communication officers (CCOs) and chief marketing officers (CMOs) show how they are responding to what some call unprecedented uncertainty caused by President Trump. Peppercomm and the Institute for Public Relations (IPR)...
by William Comcowich | Apr 27, 2017 | PR Measurement
PR often fails to gain budget resources and the respect of management because of poor measurement practices or the lack of measurement. The faulty measurement practices include bad metrics, misaligned goals, and failure to include social media in PR measurement, among...
by William Comcowich | Apr 26, 2017 | Facebook
Many marketers and digital publishers complain that Facebook has used algorithm tweaks to intentionally reduce the reach of brands in order to entice them to purchase more advertising. Companies have long complained about a decline in Facebook reach, but the trend may...
