by William Comcowich | Apr 26, 2017 | Facebook
Facebook is by far the largest social media network and the largest traffic referrer. That means any changes to its news feed algorithm spark great interest among marketers. At Facebook’s recent F8 Conference, Adam Mosseri, vice president of news feed, provided...
by William Comcowich | Apr 25, 2017 | Marketing
Purpose-driven marketing has been around for years, but appears to be resurging. Several corporations sponsored purpose-driven campaigns during the last Super Bowl. Budweiser and 84 Lumber aired ads on immigration. Audi promoted equal pay for women and Kia promoted...
by William Comcowich | Apr 24, 2017 | Public Relations
Warren Buffett is known as one of the best investors ever. He’s also probably the best CEO at public relations. Investors eagerly examine his comments for nuggets of financial wisdom. PR pros can also learn from his advice. As chairman of Berkshire Hathaway,...
by William Comcowich | Apr 24, 2017 | Social Media Monitoring
As more companies adopt social media listening, some are monitoring online comments of employees. But before they take action against an employee for posting disparaging remarks about their brands, they had best check with their legal counsel. Acting hastily can land...
by William Comcowich | Apr 21, 2017 | Native Advertising
Native advertising is exploding, and public relations professionals believe they have a leading role to play in crafting content. Spending on native advertising increased 600 percent across a range of verticals between 2014 and 2014, according to a three-year study by...
