by William Comcowich | Feb 2, 2017 | Public Relations
Super Bowl advertising has evolved into an entirely different ball game. The ads have changed from expensive 30-second spots to expensive integrated marketing and advertising campaigns, and PR has become a key player in the run up to the Super Bowl game between New...
by William Comcowich | Feb 1, 2017 | Facebook
Facebook is encouraging marketers to publish longer videos. The dominant social media network recently changed its algorithm to move longer videos to the top of users’ news feeds – but only if viewers actually watch them. The algorithm tweak assigns greater weight to...
by William Comcowich | Feb 1, 2017 | Social Media Monitoring
Social media listening became more prevalent among corporations and non-profit organizations in 2016. As more consumers use social media to learn about and comment about products, more marketers are turning to social media listening to complete marketing research,...
by William Comcowich | Jan 27, 2017 | Social Media Marketing
PR and digital marketers frequently consider engagement a key social media metric. Yet some believe online engagement is faltering. Fewer brands engage with followers, asserts Arik C. Hanson, principal of ACH Communications, in his marketing and communications blog....
by William Comcowich | Jan 26, 2017 | SEO
Marketers will suffer penalties if they run afoul of Google’s new rules on intrusive mobile interstitial advertisements. On the web, interstitials are pop-up web pages displayed before or after an expected content page, typically ads, marketing calls to action or...
