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As CEOs scrambled to handle major economic disruptions caused by Covid-19, their responses to the epidemic changed consumer sentiment towards their corporations and themselves. In some cases, sentiment toward CEOs fell dramatically. In other instances, CEO reputations...
Covid-19 has accelerated the long-term trend of freelancing. Growing numbers of American workers, including those in public relations, have embraced freelance work, also called gig jobs. About 57 million Americans were freelancing in late 2019, according to the...
Dwell time is becoming an increasingly valuable metric for marketing and SEO. Signaling the growing importance of dwell time, LinkedIn recently added the metric to its newsfeed algorithm. Analyzing members’ dwell time led to useful insights that allowed the network to...
In the past, PR and marketing professionals and their influencer partners reached informal agreements through email or messaging apps. Larger influencer marketing budgets, more attention from regulators, and well-publicized PR mishaps have prompted companies and their...
Covid-19 has greatly accelerated the trend to remote TV interviews. Media interviews are now more likely than not to be completed remotely via Zoom, Skyp, FaceTime or other video conference app than in person. “There was once a time when a journalist would scoff...
