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As the coronavirus burst on the scene and states ordered communities into lockdown, most organizations fired off emails to customers and employees. Companies, nonprofits, educational and health organizations and government agencies sought to inform and reassure their...
Birthdays offer superb PR and marketing opportunities, especially on Facebook with its precise targeting ability and extensive user data. In fact, Facebook advises marketers consider the occasion a “birth week.” People are 1.84 times more likely to celebrate a...
Consumer perceptions of brands have changed based on how brands have behaved during the coronavirus pandemic, new research reveals. Nearly 6 out of 10 consumers (58 percent) say their perception of brands has been affected during the epidemic, according to research...
PR pros rejoice when they place a positive article in a respected media outlet. But the task doesn’t end there. PR can take many additional steps to amplify most any positive media mention. Social media. Share the media mention on social media platforms like Twitter,...
Many organizations have cut their PR budgets because of the Covid-19 economic disruptions. COVID-19 has devastated PR and marketing agencies and departments. The near shut-down of the travel and conference industries, the stock market collapse, and closures of hotels,...
