by William Comcowich | Aug 29, 2016 | Social Media Monitoring
A CEO of a mid-size advertising company received a call from one of her vendors while working in office. When the vendor started pitching his new offer, the CEO said she wanted to hear more but was busy at the time. The vendor kept pushing even though the CEO said she...
by William Comcowich | Aug 29, 2016 | Social Media Marketing
Brands have a problem on social media: Many people think they’re annoying. Too many promotions, pitiful attempts at humor and slang, and failing to respond to queries or criticism all irritate consumers and provoke them to unfollow brands. It doesn’t have to be...
by William Comcowich | Aug 26, 2016 | Social Media
Companies may wish to revisit their employee social media policies following a recent National Labor Relations Board ruling. Many companies enforce social media policies that restrict employees from criticizing their employers on social media. Those polices are now...
by William Comcowich | Aug 25, 2016 | Instagram, Snapchat
Snapchat and Instagram bear remarkable similarities. Both are extremely popular among teens and college-aged users. Both emphasize photo sharing. With limited time and resources, brands may wish to concentrate on just one. Marketers can determine where to invest their...
by William Comcowich | Aug 25, 2016 | Public Relations
PR and marketing teams engage in review and approval almost daily. In the current conventional review process, communications professionals email Word and PDF files from reviewer to reviewer who use emails to respond with suggestions for copy changes. A project or...
