by William Comcowich | Aug 8, 2016 | Public Relations
If you think your public relations job is difficult, consider the plight of the banking industry. The public and politicians blamed banks for the 2008 financial crisis and ensuing severe recession. Banks saw plenty of media criticism. People especially lambasted...
by William Comcowich | Aug 5, 2016 | Writing
Almost all news publications, both print and online, follow the AP Stylebook. Likewise, most public relations professionals follow – or should follow – the style book. When PR pros follow AP style in press releases and other article submissions, it make’s journalists’...
by William Comcowich | Aug 4, 2016 | Measurement
Trade shows offer valuable marketing and public relations benefits, including sales leads, media coverage and brand exposure. Trade shows are also expensive. Booth space, attendee registration, booth design and setup, giveaways, promotions, employees to man the booth...
by William Comcowich | Aug 3, 2016 | Marketing
A new warning from the United States Olympic Committee (USOC) puts marketers and PR pros on guard. Some commentators call the USOC’s aggressive protection of its trademarks outlandishly extreme. A new USOC letter warns non-sponsor companies against including the...
by William Comcowich | Aug 3, 2016 | Advertising
Ad blockers threaten digital marketing and the digital publishing ecosystem, many believe. Few online publishers earn income from paid subscriptions; most rely on advertising to pay their bills. By decreasing the number of impressions from online advertising, ad...
