by William Comcowich | Jul 18, 2016 | Twitter
Twitter remains a major channel for reaching potential customers, despite growing competitive challenges from other social media networks. PR pros, marketers and other business people typically tweet frequently to attract followers, build relationships and create...
by William Comcowich | Jul 15, 2016 | Social Media Monitoring
Although many pharmaceutical and biotech companies have a social media presence, most do not take full advantage of the wealth of information obtainable through social media listening, experts say. Many healthcare companies hesitate to adopt social media listening due...
by William Comcowich | Jul 15, 2016 | Nonprofits
Most nonprofits understand that social media offers an increasingly powerful channel for communicating with constituencies, soliciting donations and promoting their cause. Nonprofit social media marketing is growing three times as fast as email. Email lists owned by...
by William Comcowich | Jul 14, 2016 | Video
News publishers and marketers are jumping headlong into online video, based on multiple studies showing that video attracts more viewers than text and still graphics. Many in publishing and marketing expect that video will soon dominate the internet. Sixty percent of...
by William Comcowich | Jul 13, 2016 | Pitching
Pitching” to journalists and bloggers remains an indispensable PR skill despite the rising influence of social media. As PR pros develop content marketing, social media and video programs, they can’t neglect media relations. When done well, media relations can reach...
