by William Comcowich | Jun 6, 2016 | Snapchat
Snapchat now has over 150 million daily active users, up from the 110 million in December, according to Bloomberg. That’s more than Twitter’s estimated 136 million daily users. Twitter doesn’t disclose its daily active users but has said about 44 percent of its 310...
by William Comcowich | Jun 3, 2016 | Digital Marketing
Every year, digital technology and business observers look forward to the 2016 Internet Trends Report from Mary Meeker, a venture capital analyst at Kleiner Perkins Caufield & Byers. With 213 slides, this year’s report is bursting with data on digital trends as...
by William Comcowich | Jun 2, 2016 | Public Relations
The public relations industry will undergo extensive changes in response to new technologies, additional communications channels, increased demand for content and greater use of data within the next five years, PR agency and corporate leaders report. Practically all...
by William Comcowich | Jun 2, 2016 | Instagram
Instagram has introduced new tools designed to please marketers and encourage businesses to advertise on the network. “With so many companies using Instagram, and many people on the platform interacting with them, there was a desire from our business community to do...
by William Comcowich | Jun 2, 2016 | SEO
Ten characters may not seem like much, but they can substantially impact click-through rates on organic search results for corporate Web pages or for PR and marketing articles. Organic search results typically show the title tag (headline) and the meta description...