by William Comcowich | May 5, 2016 | SEO
There’s an ongoing clash between PR and SEO over how best to gain better search engine placements – and which approach works best, earned media placements created by public relations or search engine optimization of owned content. The conflict arises because PR and...
by William Comcowich | May 4, 2016 | Measurement
The right metrics are essential to gain real insight into the impact of marketing programs, including website, email, social media, and content marketing. Sometimes, using only the common metrics for a given media can produce misleading results and fail to provide...
by William Comcowich | May 3, 2016 | Video
PR and marketing typically strive to control the message as much as possible – and to avoid approaches that lack control. Yet early adopters view live streaming video as one of the most vigorous new PR and marketing tools. That’s true even though live streaming...
by William Comcowich | May 3, 2016 | Twitter
To be an effective social media marketer, you first must be an attentive social media listener. Best method: a social media monitoring service. Monitor your company, brands and competitors. Glean.info grants permission to republish this article provided that the...
by William Comcowich | May 3, 2016 | Facebook
Appearing in Facebook news feeds is a challenging yet highly desirable goal of B2C products and services. Competition to appear more frequently and higher in Facebook news feeds is tougher than ever due to the explosion of social media posts and Facebook’s algorithm...
