by William Comcowich | Apr 15, 2020 | Fake News
Celebrities, politicians and others with large social media followings have become instrumental in spreading fake news about coronavirus, new research reveals. While ordinary people may initiate most misinformation, influencers substantially boost fake news when they...
by William Comcowich | Apr 13, 2020 | Marketing
Webinars are an effective yet underutilized marketing technique. Webinars can overcome geographic and time constraints, educate customers, generate qualified leads, and establish your organization as an authority in its industry. With many people working from home and...
by William Comcowich | Apr 9, 2020 | Internal Communications
Announcing layoffs is unpleasant in normal times. It’s especially difficult during the current COVID-19 pandemic. Managers may worry about their own jobs and financial security and perhaps their own health. They may worry if their organization will survive....
by William Comcowich | Apr 8, 2020 | Digital Marketing
The coronavirus pandemic has upended the lives of millions, including PR and marketing professionals. With group gatherings banned and employees working from home, most people are spending more time online, more time on social media and more time reading news online....
by William Comcowich | Apr 7, 2020 | Podcasts
Podcast listening dropped substantially as the coronavirus epidemic forced people to stay home. In recent years, many people found podcasts to be convenient distractions while commuting. Fewer commuters mean fewer podcast listeners. Many people are also too busy...
