by William Comcowich | Mar 24, 2016 | Social Media
Commentators routinely recommend that PR and marketing professionals be honest and transparent on social media. Yet some PR observers wonder if tweets from the San Francisco-area Bay Area Rapid Transit (BART) showed too much candor. BART is an overburdened public...
by William Comcowich | Mar 24, 2016 | Snapchat
Snapchat, a fast-growing photo- and video-messaging app, offers brands that act now an opportunity to stake their claim in a new digital land grab. Snapchat’s user base is already substantial. More importantly, its fans are extremely active on the network. It boasts...
by William Comcowich | Mar 23, 2016 | Social Media Monitoring
Social media has drastically increased the speed that public relations crisis can develop and spread. News can quickly spread and “go viral” through multiple social media channels. Slow or inappropriate responses during a fast-moving crisis can cause severe...
by William Comcowich | Mar 23, 2016 | Social Media Measurement
Automated sentiment analysis is becoming more popular for media measurement as the computer-based software programs improve and organizations seek to analyze enormous amounts of mentions quickly and affordably. By automatically grading news articles and social media...
by William Comcowich | Mar 22, 2016 | Public Relations
Data is a vital element of most every type of presentation. It’s absolutely crucial to present credible statistical evidence to explain results of marketing, advertising or public relations campaigns convincingly. Collecting valid data, analyzing it thoroughly and...
