by William Comcowich | Mar 21, 2016 | Marketing
Proving and measuring return on investment (ROI) remains a challenge for marketers, according to a new survey. The 2016 Planning Report from the Leapfrog Marketing Institute shows a surprising drop in accountability for marketing budgets. Only 10% of C-level...
by William Comcowich | Mar 18, 2016 | Instagram
Instagram’s new plan to move from a chronological to an algorithm-based feed will increase competition for social media marketers on the network. Instagram, which is owned by Facebook, says the change will improve users’ experience. As the photo-centric social media...
by William Comcowich | Mar 17, 2016 | PR Measurement
Donald Trump has received plentiful media coverage in his presidential campaign – far more media coverage than any other candidate in the 2016 presidential campaign. The real estate mogul has more delegates than other Republican candidates while spending far less for...
by William Comcowich | Mar 16, 2016 | Cause Marketing
Buzz the bee mascot for Honey Nut Cheerios has gone missing. The cereal character is out to save the real bees. In a superb example of cause marketing with an inspired product tie-in, General Mills temporarily removed the picture of the bee mascot from boxes of Honey...
by William Comcowich | Mar 16, 2016 | Social Media
Customers complain about companies and their products and services more than ever. With a smartphone, they can complain online from almost anywhere and at any time; there’s no cooling off period now after a customer feels offended. Aggrieved customers can spread their...
