by William Comcowich | Jan 13, 2016 | Public Relations
PR will gain more recognition in 2016, many business experts predict. Corporate PR departments and agencies that implement the right practices will win greater responsibility, recognition and bigger budgets from the C-suite. “More and more CMOs are recognizing...
by William Comcowich | Jan 13, 2016 | PR Measurement
Most PR pros measure their content marketing efforts, a new survey indicates. However, they may not be using meaningful metrics or getting full benefit from their media measurement efforts. Seventy-seven percent (77%) of PR and marketing professionals said they...
by William Comcowich | Jan 12, 2016 | Marketing
There fourths of all marketers worldwide prioritize inbound marketing over outbound, regardless of company size or type or whether they are B2B, B2C, or non-profit, according to HubSpot’s new 2015 State of Inbound report. “This goes to show that inbound...
by William Comcowich | Jan 12, 2016 | Crisis Management
Both Chipotle and Volkswagen are suffering from a serious public relations crisis that threatens their corporate and brand viability. The two crises are similar yet quite different. Both companies suffered a dramatic loss of customer trust, earnings and stock price....
by William Comcowich | Jan 11, 2016 | Podcasts
Pundits have differed greatly on the future of podcasting, the technology that distributes audio files through downloading for later listening or streamed immediately on the Web. Promoters say podcasting is on the high-speed highway to success. Detractors say...
