by William Comcowich | Dec 23, 2015 | Native Advertising
The FTC has issued new guidelines on native advertising, ads designed to appear like surrounding editorial content. Native advertising is a lucrative income stream for publishers and a powerful marketing outlet for brands. Major publishers such as The New York Times...
by William Comcowich | Dec 22, 2015 | Social Media Marketing
Companies in highly regulated sectors such as financial services, health care, legal services and utilities must adhere to strict rules on releasing customer information, disclosing product risks and engaging with consumers or risk severe regulatory penalties. As a...
by William Comcowich | Dec 18, 2015 | Social Media Monitoring
Increasing use of social media listening monitoring will be one of the major marketing and PR trends of 2016. Marketers often focus on the “talking” side of communication and neglect its listening aspect. That will continue to change in the coming year. A growing...
by William Comcowich | Dec 17, 2015 | Crisis Communications
Can Chipotle recover its image and restore customer trust? The Mexican restaurant chain that touts its fresh and organic ingredients which they call “food with integrity” continues to be beleaguered by salmonella and norovirus outbreaks since about 80 customers became...
by William Comcowich | Dec 17, 2015 | Snapchat
More brands are learning how to market effectively on Snapchat, a social media network known for its vanishing photos. Snapchat offers marketers over 100 million daily active users and impressive engagement statistics. The fast-growing network is gaining on Facebook....
