by William Comcowich | Dec 16, 2015 | Blogging
Major online media outlets now turn to data analytics to help devise their editorial and marketing strategies. Journalists study readership metrics to help decide what articles to write, when to publish them, and how to promote them on social media. Communications...
by William Comcowich | Dec 15, 2015 | Journalism
Newspapers may not be disappearing after all. That’s important news for public relations, especially PR seeking local and regional coverage. Newspapers last month saw a 16% gain in ad spending over October, according to Sysorex, a Big Data company, reports Media Life....
by William Comcowich | Dec 15, 2015 | Measurement
The Measurement Advisor, the newsletter of Paine Publishing edited by Katie Paine, has named the CyberAlert (now Glean.info) Media Monitoring and Measurement dashboard the Best New Measurement Technology of the Year. The capability to integrate myriad data streams...
by William Comcowich | Dec 15, 2015 | SEO
Incoming links are among the most important metrics for PR and search engine marketing. Although linking-building best practices have changed dramatically due to Google’s algorithm changes, backlinks remain the most important factor in search engine rankings. “Old...
by William Comcowich | Dec 14, 2015 | PR Measurement
C-suite executives traditionally viewed the value of public relations with some skepticism due to PR’s inability to prove its contribution to the bottom line. In the past, PR contributions could not be measured, other than anecdotally. Now that’s changing. Public...
