by William Comcowich | Dec 11, 2015 | Online Reputation Management
A family-owned jewelry store had worked hard to build an excellent reputation over the years. Long’s Jewelers of Cambridge, Mass., achieved a strong reputation in the Boston area and an almost-perfect 4.8 star rating on Facebook. Then it received over 100 one-star...
by William Comcowich | Dec 10, 2015 | Video
Social media marketing veterans have three top predictions for 2016: video, video and video. Next year will see greater emphasis on video marketing, streaming video and even virtual reality videos. Other predictions include more use of social media buy buttons, slower...
by William Comcowich | Dec 10, 2015 | Media Relations
Gaining media coverage is difficult or even impossible when important news is breaking – mostly because reporters become obsessed with the current major event. Getting them to consider your story pitch at such times is, well…challenging. (Add other descriptive terms...
by William Comcowich | Dec 9, 2015 | Journalism
Print media are supposed to be on their deathbed, succumbing to the overwhelming popularity of digital publications. The imminent death of print publications is highly exaggerated. In fact, print is enjoying a rebound, as demonstrated by growing numbers of new...
by William Comcowich | Dec 9, 2015 | SEO
If your company is like most organizations, most of its incoming web traffic comes from organic search results, not online advertising. According to Search Engine Journal, 70% of web searchers ignore paid ads and focus on the organic search results. What’s more, 75%...
