by William Comcowich | Dec 7, 2015 | Marketing
Writers in PR and marketing frequently apply headline-writing formulas in an attempt to increase click-through rates. Posing questions and including numbers, adjectives, superlatives and well-known names are some of the common formulas, as in “10 Best Headlines Ever.”...
by William Comcowich | Dec 3, 2015 | Blogging
To many bloggers, the idea of disabling comments seems sacrilegious. Comments are central to blogs, they believe. They permit conversations between bloggers and their audience as well as between different readers. That creates a sense of community and increases...
by William Comcowich | Dec 3, 2015 | Social Media Monitoring
With teenagers the most active demographic on social networks, social media listening is now just about imperative for colleges and universities. To better serve their students, educational institutions need to know what their target audience thinks and says about...
by William Comcowich | Dec 2, 2015 | Marketing
A YouTube video of a young French tourist who returned to Queensland, Australia, to find the father of her unborn child recently attracted worldwide attention. In the video, a woman named Natalie Amyot appealed for help to find the man she had met during her...
by William Comcowich | Dec 1, 2015 | Media Relations
Media interviews of an organization’s executives can greatly enhance the value of a media placement. Corporate executives who handle media interviews poorly, however, can cause a PR crisis. Some media spokespeople, business leaders and others have mastered the...
