by William Comcowich | Nov 6, 2015 | Facebook
Marketing and tech observers call Facebook’s Search FYI, the network’s enhanced search function, a challenge to Google’s search dominance and a possible bonanza for PR and social media marketers. Search FYI delivers post results from the entire Facebook universe, not...
by William Comcowich | Nov 5, 2015 | Marketing
A webinar offers a superb tool to generate leads and establish your organization as an authority in its niche. When implemented flawlessly, a webinar can bring prospects close to the point of closing. Webinars are ideal for educating many interested consumers or B2B...
by William Comcowich | Nov 5, 2015 | Public Relations
The public relations profession may have the same problem as major league baseball – not enough black executives. (Many in baseball also acknowledge a problem with too few black players.) Although black public relations practioners have made progress, sustaining that...
by William Comcowich | Nov 5, 2015 | Measurement
Measuring the effectiveness of internal corporate communications has become essential. Organizations can no longer spoon feed employees only the news corporate communications chooses in the traditional old ways. Because of social media, employees are no longer...
by William Comcowich | Nov 5, 2015 | Twitter
The new Twitter poll feature offers marketers a new way to research audiences and increase engagement. Marketers can create two-choice polls from the compose box on each user’s home page. Polls remain live for 24 hours, and votes are anonymous. During a poll, the...
