by William Comcowich | Oct 13, 2015 | Social Media Marketing
Almost two-thirds of adult Americans now use social networking sites, according to new research from Pew Research Center. The increase in social media use shouldn’t be surprising. What may probably be surprising is the extent of its use as well as type of...
by William Comcowich | Oct 13, 2015 | Nonprofits
Nonprofits can grow faster, solicit donations more successfully and better accomplish their missions through greater use of analytics. If you doubt the benefits of data, you can read the book, Moneyball. The book and movie of the same name relate the true story of how...
by William Comcowich | Oct 12, 2015 | Marketing
Halloween may be one of the most popular events for marketers as well as children. The holiday offers a chance for brands to show creativity in how they relate their brands to ghosts, haunted houses and scary monsters. The holiday is one of the latest events to focus...
by William Comcowich | Oct 9, 2015 | Social Media Monitoring
Most marketers recognize that social media can be a powerful ally in promoting and measuring corporate events such as conferences, webinars and fundraisers. Aggressive use of Twitter, LinkedIn and Facebook can greatly enhance the more traditional media releases...
by William Comcowich | Oct 8, 2015 | Public Relations
Wouldn’t you like to get inside the minds of your CEO and other C-suite executives? Better understanding C-suite leaders can help public relations and marketing teams better meet their goals and win approval for their projects and funds for their budgets. We don’t...
